Why the question has a misleading answer
The first question any agency owner asks is what a real estate CRM costs. It is a fair question, but the number on the pricing page is only part of the answer. The real cost combines subscription, implementation time, data migration, training, and above all the cost of choosing wrong and having to start again a year later.
The pricing models you will meet
Per user, per month
The most common. It scales naturally with the team, but you also pay for rarely used accounts, which hurts agencies with collaborators rather than employees.
Per agency package
One subscription covering a range of users. Predictable, and favourable for small teams because each added agent costs nothing until the next threshold.
Subscription plus consumption
A fixed platform fee, with resource-heavy operations — AI photo processing, text generation, valuations — billed separately, usually as credits. This is fair when credits are optional and the platform works fully without them; it becomes a trap when core functions sit behind consumption.
In the offer published on 12 September 2026, Lukian lists annual billing at €2 per agent per month with a five-agent minimum, or monthly billing at €10 per agent per month with a three-agent minimum. Plans include 2,500 AI credits, and extra credit packs start at €5. Offers can change, so always check the current terms on the pricing page.
The costs that are not in the quote
Implementation and migration
Someone has to clean and import properties, contacts and history. Ask explicitly whether import is included and in which formats. The practical steps are in the migration guide.
Training
A CRM that agents do not use cannot justify its price. Include training time in the budget and check whether the vendor includes it or bills it separately.
Separately billed modules
Portal publishing, agency website, contract signing, advanced reporting or API access may be included or may be extras. List what you actually use and ask for the price of that package.
Portal subscriptions
Portal fees are separate from the CRM and are often the larger monthly expense. A CRM automates publishing to them; it does not replace them.
Calculating whether it pays
Start with a verifiable formula: subscription + implementation + migration + training + modules and credits used. Calculate the same configuration over twelve months for each vendor.
For the benefit side, measure your own baseline for manual publishing, finding assets and reporting. Multiply only the hours that can actually be removed by their internal cost, and track recovered opportunities separately; do not assume every followed-up lead becomes a deal.
Signs that a low price hides a problem
- You cannot test the platform yourself before paying.
- The contract is annual, paid upfront, with no exit.
- Data export is not guaranteed in writing. If you cannot take your data, you are not a client, you are captive.
- Support is billed hourly for problems that are part of normal operation.
Realistic budgets by agency size
Independent agent or a team of two: compare the minimum invoice, not only the per-user price. Some plans require a minimum number of accounts. See the guide for independent agents.
Five to fifteen agents: include roles, permissions, reporting and the cost of every additional account.
Multiple offices: add team administration, cross-office access, integrations and implementation services.
Questions to ask before signing
- What is included and what is billed separately?
- Who performs the data import, and how long does it take?
- Can I export properties and contacts at any time, in an open format?
- Does the price change if I add or remove agents mid-month?
- What happens to my data if I leave?
Conclusion
The right price for a real estate CRM is not the lowest one, but the one you recover fastest. Calculate the total over twelve months, add implementation time, and compare it with what your manual processes cost today. See the Lukian real estate CRM or read the ten selection criteria.
